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The RE/MAX hot
air balloon is one of the most recognised corporate
logos in the world. The hot air balloon
became RE/MAX International's company logo after RE/MAX
participated in a hot air balloon festival in New Mexico in
1978.
It was intended to be a publicity stunt but was so
successful that RE/MAX executives decided to adopt it as the
company logo. RE/MAX International
has the largest balloon fleet in the world with more than 90
balloons regularly drifting across skylines worldwide. In 1998,
RE/MAX International Chairman Dave Liniger and two crew members
made headlines by attempting the world's first stratospheric
helium balloon expedition from Alice Springs in Australia's
Northern Territory.
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In New Zealand, the
RE/MAX balloon is regularly seen at balloon festivals and other
events around the country.
The RE/MAX balloon symbolises the company's
independence, freedom, innovation and enjoyment - all of which
are important features of the RE/MAX system and culture.
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